Is Rise Credit Legit? Our Full Safety Check

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We reviewed Its BBB rating, CFPB complaint history, licensing, and company background to answer this question honestly.

What Makes Rise Legitimate?

Publicly Traded Parent Company

Rise is operated by Elevate Credit, Inc. (formerly ELVT on NYSE). Public company status requires SEC disclosures, audited financials, and regulatory oversight.

A+ BBB Rating

Rise Credit holds an A+ rating from the Better Business Bureau, the highest possible grade. While not BBB-accredited, this rating reflects responsiveness to complaints.

State-Licensed in 30 States

Rise holds lending licenses issued by the financial regulatory agency of each state it operates in. Licenses are verifiable through your state's banking regulator.

FDIC-Referenced Banking Partners

In some states, Rise loans are issued by FinWise Bank or CCBank — FDIC-insured institutions — providing additional regulatory oversight.

What Are the Concerns?

CFPB Complaints: Rise has over 111 complaints filed with the Consumer Financial Protection Bureau (CFPB). Most complaints center on high interest costs and difficulty repaying loans. This is worth noting — but not unusual for high-APR lenders.
Extremely High APRs: Rise's 299% maximum APR is legal in certain states but far exceeds the 36% threshold that consumer advocates consider the maximum for affordable credit. Many borrowers end up paying back two to three times what they borrowed.

Rise is legitimate — but expensive. Always use our calculator to understand the true cost before applying.

Calculate Your Loan Cost →

How to Verify Any Lender's Legitimacy

Before providing any personal information to a lender, complete this five-step verification process. First, check the state licensing status through your state's Department of Financial Institutions website. Legitimate lenders must be licensed in every state where they operate, and license numbers should be publicly displayed on their websites.

Second, search the Consumer Financial Protection Bureau complaint database at consumerfinance.gov/data-research/consumer-complaints. All licensed lenders have some complaints; what matters is the volume relative to their size and how they respond. A pattern of unresolved complaints or repeated similar issues is a warning sign.

Third, check the Better Business Bureau profile at bbb.org. While BBB accreditation is voluntary and imperfect, established legitimate lenders typically maintain profiles and respond to complaints. New businesses without any BBB presence warrant additional scrutiny.

Fourth, verify the parent company. Most consumer lenders are subsidiaries of larger financial services companies, some of which are publicly traded and file audited financial statements with the SEC. This provides significant additional transparency and accountability.

Finally, look for red flags such as: refusal to provide written terms before application, pressure tactics or artificial urgency, requests for upfront fees, and reviews describing bait-and-switch pricing tactics. Any of these warrants immediate withdrawal from the application process.